If you’re looking to crush your trade show goals, you need to create a booth that’s unique, enticing and memorable. Here are 21 trade show booth ideas that will help you stand out from the crowd, attract more foot traffic and create a lasting impression on event attendees.
Strategic trade show booth ideas
- Go in with a plan. Have a clear idea of what’s most important for your business at this trade show. Do you need to collect contact information (lead gen)? Or are you just trying to get your brand in front of as many sets of eyes as possible? Come up with a tangible goal you can use to stay focused and measure your success.
- Location, location, location. Foot traffic is the currency of trade shows. If you get to pick your location on the show’s floor plan, make sure you get it right. Go for a spot where multiple lanes of traffic meet and avoid the entrance area at all costs. If you can secure a spot near restrooms or other amenities, even better.
- Dress your booth for the weather. You can make a killer impression on attendees by letting your booth adapt to the climate of the trade show. A pop-up tent turns your booth into a safe haven during hot sunny days and rainy weekends. If you want to go the extra mile, give out sunglasses or umbrellas.
- Recruit staff for your booth. If you’re a solo entrepreneur, manning your booth by yourself is going to be an exercise in frustration. Look to bring in two or three people to help you interact with guests and demonstrate your product or service to attendees. If you’re on a budget, you can recruit family or friends—just make sure they’re the “personable” type.
- Be on-brand. Don’t just show up to the event wearing anything. Make your brand a part of your attire. If you have branded tees or polo shirts, you and your booth crew should all be wearing them. If that’s a little too casual for your event, coordinate with your team and have a solid plan for incorporating your brand colors into your event uniform.
Interactive trade show booth ideas
- Make it educational. Is your brand doing something new or interesting? Use your trade show as an opportunity to teach attendees about your product and the solution you offer.
- Let your attendees get hands-on. Showing off your product is a great way to build brand awareness, but you can do even better by making it interactive. Let attendees get their hands on your product and see for themselves how it can improve their lives.
- Don’t forget the samples! Are you running a food-based business? Beauty or skincare product? If so, giving out samples shouldn’t be considered an option for you. It’s a must-do. Attendees will remember you if your sample makes a lasting impression. Chances are, you’ll get a solid amount of repeat visits.
- Bring on the fun and games. For you, trade shows are all about drawing up business. But attendees want to have a little fun. Find a way to gamify your booth. You could set up a prize wheel, offer some trivia, or even go backyard style by setting up a cornhole area. Don’t forget to sweeten the pot by offering a prize.
- Run a social media contest. Create a branded hashtag and run an Instagram or Twitter contest giving away your product to whoever has the most creative post.
Budget trade show booth ideas
- Turn your booth into a charging oasis. Who says you have to splurge on flashy effects to keep your booth buzzing? Invest in one or two USB charging docks and you can effectively turn your booth into a charging hub. Take advantage of the time guests are fueling up their devices by doing some old-fashioned lead-gen.
- Make a trade show playlist. Music can set the mood for just about any occasion. Spend some time making the perfect playlist for your brand. With your smartphone and some portable speakers, you can give your booth the perfect atmosphere.
- Turn your booth into a rest area. If you don’t have the budget for giant LCD screens or live entertainment, go in the other direction with your booth. Turn it into a relaxing place where attendees can unwind. Find some affordable renting furniture, or even bring in some from your own office. Guests will appreciate having a place to sit down for awhile. And it gives you a chance for some extended conversation (and sales pitches).
- Are you crafty? Go DIY. You don’t have to break the bank on snappy branded displays. If you have the time and the creative chops, make your own!
- Hydrate thirsty attendees. Guests spend multiple hours at these events, and they’re bound to get dehydrated. Buy some water bottles in bulk from a wholesale store and give them away to anyone who wants them.
Fun trade show booth ideas
- Set up a photo booth. In the age of Facebook and Instagram, attendees will want to show their friends and followers just how interesting their weekend at the trade show was. And if it’s your booth that ends up on their feed, that gives you a little more social media presence too. If an actual booth is out of your budget, set up a space for attendees to take a selfie—ideally with your brand front-and-center.
- Run a raffle. Whether you’re looking for email addresses, phone numbers, or mailing addresses, running a raffle is a terrific way to grow your list for future ad campaigns. You can use your own products as prizes. If you have a service-based business, entice attendees with an industry-related gadget as the big prize.
- Turn heads with live entertainment. As any veteran advertising executive will attest, the first step to attracting new customers is to get their attention. Creative use of a live entertainer (decked out in your brand, of course) can trigger the curiosity center in event guests’ brains. You could hire a magician, dancer, juggler, or model. Just no clowns.
- Send your brand home with attendees. Branded swag is a tried and true way to do some easy marketing. T-shirts, pens, trucker hats or reusable shopping bags are all things you can have custom made with your logo to give away at your event.
- Utilize the space above your booth. How do you get attention from attendees on the other side of the trade show? Find a way to get your branding up in the air with floating or hangable displays.
- Invite a featured guest speaker. Who hasn’t seen at least one Ted Talk? People love to listen to experts take a deep dive into a subject. Give attendees something to think about by finding a local expert or influencer in your niche to present at your booth. If public speaking is your thing, you can step into this role yourself.
Trade shows are a fantastic place to generate leads, build your business brand and get instant feedback on products. The catch is you’re competing with hundreds of other vendors for attendees’ time and attention. With a solid game plan and a little creativity, you can be sure you’re getting the most out of your time at a trade show:
- Find a way to stand out. Trade show attendees have hundreds of potential booths to visit. What are you going to do to make your booth differentiate itself? Create an irresistible atmosphere and the guests will come.
- Be accommodating. Once you reel them in, you have to find a way to hold attendees’ attention. Utilize activities to get them involved and keep them engaged.
- Make it memorable. Remember, your ultimate trade show goal is to build your business. Think about ways you can leave a lasting impression on attendees and give them something to think about or look forward to long after the show.
After putting in all that hard work, you’ll also want to make sure you’re protected should any mishaps occur on the day of your event. Say you knock over an item from the booth next to yours, or you accidentally injure a visitor during a presentation. In either case, you could be held liable. Thimble’s Event Insurance covers you for bodily injury and property damage the day(s) of your event. Simply enter your name and the details of your event, and in 60 seconds you’ll get a free quote delivered straight to your inbox, where you can click to purchase.