How to make a “For Sale” sign disappear
As a real estate photographer, you have one mission: to photograph a property in its best possible light so that it flies off the market.
Property photography plays an essential role in real estate listings, especially with more people viewing homes virtually. If prospective buyers see cramped, dark rooms and suspicious stains on the wall, they’re unlikely to schedule a tour of the home. Instead, they want to see a magnificent view of their future abode.
While you can’t be held responsible for old carpeting or ugly wallpaper, there’s a lot you can do to help the property sell:
- Photograph the exterior in its best possible light, depending on the time of day
- Use lenses that make the home’s interior feel as spacious as possible while giving a good sense of the layout
- Highlight unique architectural and interior details
- Use every tool in your kit—including natural or artificial light and Photoshop—to make the inside of the home look sun-drenched
The job comes with unique challenges, since you’ll take interior photography and exterior photos of rooms, deal with varying light levels, and switch between large-scale photography and minute focus on detail.
To make the realtor and seller happy, you’ll need the right lens for the job. Next, we’ll look at the top three lenses for real estate photography.